Ricos y famosos: Benetton y #unhate

Benetton is a big Italian clothing company, famous for its controversial advertising campaigns.  As far as I know, it's been a little quiet of late.  I haven't heard anything really out-of-the-ordinary for a while. 

So this week's launch of a brand new campaign - "Unhate" - is the very least which could have been expected of them.  In the campaign, famous world leaders kiss each other.

Here are some comprehension questions about a text which talks about the subject.  As always, try and predict the possible answers - this will help you understand the text itself when we look at it.

1. In what famous places in Italy can you find examples of this campaign?
2. Where was it first launched?
3. What phrase is used to describe this style of marketing?
4. What two European leaders were shown kissing each other?
5. What two religious leaders were shown doing the same thing?
6. How far from the Vatican was the second advertisement situated?
7. How many adverts have been used in the campaign?
8. Where was the hashtag #unhate used?

Now the text itself.  Try and do your best - using what you know as well as your dictionary - to work out the answers to the questions without using online translation tools.

If, in the end, you find you are still struggling, then - as always - Google Translate can help us out.  More from this version here.

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